About Us

Kat Coomer is the visionary Owner and Founder of The Willow Witch, a captivating Salem-based pop-up plant and candle shop that seamlessly blends the enchantment of plants with the allure of witchcraft. As a horticulturist turned entrepreneur, Kat's journey began with a courageous leap from the tech industry into a world of passion and purpose.

The Willow Witch offers a bewitching array of products, from lush houseplants and artisan pottery to essential witchcraft tools like sage bundles and spell kits. Their hand-poured candles, adorned with wax roses and succulent gardens, are a delightful fusion of artistry and botanical magic, perfect for aspiring plant witches.

Recently awarded a grant from Action, Inc. in partnership with the City of Gloucester, The Willow Witch is set to bloom into a six-month storefront, fulfilling Kat's dream of creating a space where community members can explore plant care and witchcraft through events and workshops. Her mission is to create an experiential space where urban dwellers can explore the magic of plants and witchcraft, fostering connection, healing, and revitalization.

Rooted in resilience and inspired by the symbolism of the weeping willow, The Willow Witch invites you to embrace life's flexibility and find inspiration in resilience. Join Kat on this enchanting journey and discover the beauty of blending nature with the mystical.