Description

A Three-Part Marketing Series presented by The Sawyer Free Library

Part 1: Hobby to Side Hustle
Tuesday, September 17, 5 PM - 6 PM

Are you curious about shifting your creative hobby to an income-generating venture? Could you use marketing support but you're not sure where to start? Planning tools and resources will be provided to help you clarify your needs and goals as you begin to brand your own creative arts business.

This is the first of a three-part series entitled "Branding Your Own Creative Arts Business: A Three-Part Marketing and Communications Series" led by Leah Hancock, owner and founder of Placid Marketing with over 15 years of experience in integrated and online marketing communications.

Part 2:  Identifying Your Ideal Client
Tuesday, October 15, 5 PM - 6 PM
Learning to market your own creative arts business involves developing a vision of the audience you are looking to reach. How do you determine your target market? Who are you selling to? Simplify your success by learning what questions to ask to identify your market and determine which channels to use to reach them.

This is the second of a three-part series entitled "Branding Your Own Creative Arts Business: A Three-Part Marketing and Communications Series" led by Leah Hancock, owner and founder of Placid Marketing with over 15 years of experience in integrated and online marketing communications.

Part 3: Creating a Marketing Plan
Tuesday, November 12, 5 PM - 6 PM
Not all marketing plans are equal. This session will focus on creating a marketing plan that's attainable and specific to you and your customers, helping you work toward sustainable action and growth to launch your creative arts business and/or take it to the next level!

This is the third of a three-part series entitled "Branding Your Own Creative Arts Business: A Three-Part Marketing and Communications Series" led by Leah Hancock, owner and founder of Placid Marketing with over 15 years of experience in integrated and online marketing communications.